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About Us

Your Local Bike Shop

We’re passionate about bicycles. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.


Established in 1972, Wheeler Dealer Bicycle Shop is Oklahoma City’s oldest bicycle shop, operating at NW 50th and May Avenue in Oklahoma City for five decades. Wheeler Dealer is known in the metro area for high value bicycles, great service, and individual attention.

In February 2021, Wheeler Dealer was purchased by its new owner, Jason Johannpeter, from Steve Gooden and his daughter Jennifer. The new team is committed to carrying on the 40+ year legacy of the Wheeler Dealer tradition in OKC.

Jason Johannpeter

Jason has worked in bike shops since 2011. In June of 2019, he opened his first bike shop - Adventure Bicycle Company, in Springfield, MO - with two partners.  In 2020, Jason met Steve Gooden, the legendary owner of Wheeler Dealer Bicycle Shop. The effects of COVID were both great and challenging for bike shops. Sales skyrocketed, but inventory was quickly depleted and production was at capacity. Steve helped Jason with bikes several times during 2020 and a friendship was made. At the end of 2020, Steve was ready to retire. They were able to quickly work out a deal and on February 27th, Steve began enjoying the sweet life of retirement.

Jason will ride just about any bike that is available.  With that said, he's partial to his Epic Evo Pro, Tarmac SL8, and Diverge STR.

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.